Widener Law Advertising Campaign Takes Best of Show at 2007 Philadelphia ADDY Awards
Published: March 21, 2007
Prospective students are not the only ones taking notice of Widener University's marketing efforts. The University Relations department recently learned that its projects had earned six national and regional awards from two different organizations. The School of Law advertising campaign, School of Law admissions package and viewbook, the university website, and the Widener Magazine all garnered significant recognition.

The Philadelphia Ad Club selected the Widener Law advertising campaign, created by the Brownstein Group of Philadelphia, for "Best of Show" at the 2006 Philadelphia ADDY Awards. "This is the highest award given at the ADDY's," explained Lou Anne Bulik, assistant vice president of University Relations. The Widener Law ad campaign beat 7,000 entries in a stiff competition. "What 's important to note here is that our ad campaign was judged among the best of advertising campaigns in general, including corporate advertising campaigns." In addition to "Best of Show," the Widener Law campaign also took a gold award in the best of mixed media category.

The School of Law admissions package received a Silver Award at the 22nd Annual Admissions Advertising Awards sponsored by Admissions Marketing Report. The Widener Law admissions package consisted of a pocket folder, viewbook, clinics brochure, and envelope. In addition, the School of Law viewbook won a Merit Award in the Student Viewbook, Graduate School category.

The university's website, www.widener.edu, which launched in November 2006, received a silver award in the 22nd Annual Admissions Advertising Awards sponsored by the Admissions Marketing Report. The fall 2006 issue of Widener Magazine won a Merit Award in the External Publications category. "These awards are the fruit of successful partnerships," Bulik noted. Barbara Ayars, assistant dean of admissions at the School of Law, and Lou Anne Bulik worked closely with the Brownstein Group on the Widener Law advertising campaign although Bulik said that the credit for the creative belongs squarely with the Brownstein Group.

The School of Law publication package was created through the collaboration of Ayars, Bulik, and GCF, a marketing communications firm. Jeannine McKnight, senior editor, helped to settle editorial questions. Michele Fairley, art director, and Deborah Perreca, graphic designer; coordinated and supervised photo shoots with assistance from Paula Garrison, assistant to the dean of the law school. George Thompson, the university's web content manager, worked with Datatel for months to ensure the successful launch of the new website. Debra Goldberg, senior writer/editor, worked with GCF to produce the Widener Magazine.

"National and regional awards are another way that University Relations is helping to raise the profile of Widener University in the Philadelphia metropolitan area and among higher education leaders nationwide," Bulik noted.